IT is always interesting to watch the plethora of new shows on television with the changing of the seasons. I have always considered whatever is prevalent on the box to be a reflection of the minds of those surrounding. These days magic holds sway–teen magic because somewhere along the line being human stopped being enough.
With a litany of shows such as Vampire Diaries, The Secret Circle, Nine Lives of Chloe King, it appears everyone is looking for more than the next Buffy to fill the void. We don’t want to escape being ordinary, we now want to escape the limitations of being a human being.
While I tend to prefer fantasy as my chosen genre I am wary when everything becomes fantastical. In shows such as Alphas we are now being led to the point where the populace is divided between those who can and those that can’t. While fantasy worlds are a fun place to visit and even more fun to create there also needs to be a celebration of the human. So the next time we watch the gorgeous succubus of Lost Girl kick arse, remember it is her unarmed sidekick who is the real hero for she walks into danger with no more than her humanity for protection.
Australian Eftpos has decided to reinvent itself as the naysayer of cash transactions. It is using the clever ploy of suggesting negative aspects of cash and credit in a manner beyond ludicrous. It has launched itself not just into advertising but into absurd advertising. For some unfathomable reason the loonies at Eftpos have endorsed a series of mudslinging commercials more suited to spin doctors of politicians than endearing the company to the general public.
The first commercial is mildly amusing, it has a large man with a sore on his neck handing cash to a salesperson. The voice over is speaking to the small lady behind him and intones in appropriate funereal warning that he has been scratching his sore, then touching his money. AND EVEN WORSE SHE MIGHT BE GIVEN SOME OF THAT AS CHANGE! It then suggests that Eftpos has some sort of sanitary value. What the advert fails to account is that he would also use those same dirty fingers to type his pin into the Eftpos machine so she was going to get germs either way.
The second advert has a husband who appears to be not only henpecked by his wife but also the voice over. It informs him that if he uses his credit card to buy his wife a present and goes over his limit—SHE IS GOING TO BE VERY ANGRY. Of course Eftpos is forgetting the main component of credit cards is that people tend to use them because they have no cash, not in lieu of it. Once again defeating themselves with their absurdity.
My advice to the company is to fire their current PR as scare campaigns only result in scorn and ridicule and hire my dog, I bet she could do a better job. This has been less of a critique and more an excuse to show off my Dogue.