The idiots on the box have struck again! This time their influence was so astounding that even my Dogue didn’t have to the opportunity to fart her disapproval. The PR industry is one of snake oil, hokum, sometimes sheer brilliance, but most often it obscures lies with fear and low expectation of the intelligence of the consumer. Then again there is always the asshattery of the body that approves such nonsense.

The Zombie apocalypse has nothing on the plague they are anticipating from touching money that other people have touched or from household items manhandled by dirty children but far more frightening than the expert manipulations of the experts is the reverberation coming back from the community when it tries to emulate the sex sells scenario.

Why is Scharnelle shaking her many chins? Because this time it is a regional hardware store attempting to get more business that decided the only way to get the blokes to pay the higher prices of their hammers is to put a girl in a bikini in the advert. Now this girl doesn’t have a line to say, in fact she hasn’t got a thing to do except wear a safety jacket and look bored while the camera enjoys her curves. The blokes watching the ads are probably enjoying a girl in a bikini, but unless she is going to be behind the counter serving them it is unlikely they will spend the extra lolly on their stuff.

How someone bright enough to establish a business, have knowledge of the bazillion items a hardware would stock, decided a girl in a safety jacket and bikini was going to sell more nails is beyond even my Dogue who suggested that perhaps she was a girl friend using the exposure to obtain some modelling work. Since the commercial was targeting an obscure regional area made up of miners and those working vast stations she might be dreaming. Then again, she might also be the next body decorating Joe’s Septic clearance because even sewage needs tending.

Brought to you by Scharnelle, the discerning Dogue.